On 13 April 2007, “Master of Brandbuilding” Award Ceremony took place in Moscow Renaissance hotel. Among the winners was VTB Bank. The award for a successful launch of strategic rebranding program was officially presented to Vassily Titov, Member of the Management Board, Senior Vice President.
«VTB rebranding is of strategic character and is a natural reflection of our current business realities, - said Vassily Titov, - Now all participants in VTB bank group are working under a common brand and within common quality standards. I hope our customers will understand and appreciated the changes made. It is their recognition that will eventually be our true reward”.
Ever year, the award and the honorary title “Master of Brandbuilding” is presented to 10 companies that demonstrated an outstanding success in building and promoting their brands. Moderators of the contest are leading international and Russian branding agencies. A special jury or expert council of the contest consisting of the leading business media, was absolutely independent in nominating candidates for the award - companies that have distinguished themselves in brandbuilding. Among the 2007 experts were heads of such respectable editions as Harvard Business Review, The Moscow Times, Sekret Firmy, Business, Brand-management, Vedomosti, Vzglyad, Kommersant, Advertising Industry, Kompania, Top-Manager, Company Management, Finance, SmartMoney, and Business FM radio station.