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VTB was awarded for its best corporate site

 
7 April 2008

At the IPO - Olimp 2007 ceremony, held within the framework of the IV Russian IPO Congress, VTB's site devoted to the Bank's IPO won the nomination "the Best Corporate Site".

The resources were evaluated upon a 100 points system by Xtrey Finance company with a large number of criteria, in particular, the opportunity for the investor to get complete information about the company both in the Russian and English languages, contact with the person responsible for IR, quickly find the site in the search system, the technical quality, etc.

Launched in May 2007, VTB IPO site was intended to inform shareholders and investors on the IPO procedure. In developing the site a special emphasis was laid on the user's comfort and availability of the most important information. A number of innovations are implemented in the project: site organization as a simple step-by-step instruction for a shareholder, interactive guide, created in the streaming video technology, automatic identification of the user's country, distribution of materials for Russian and foreign audiences taking into account legal restrictions. In general, user oriented information and implementation of new technologies have increased the efficiency of the advertising campaign and allowed to reduce the scope of work in the outlets.

For reference:

Russian IPO Congress is the first large scale forum in Russia, devoted to problems and prospects in arranging initial public offerings made by Russian companies. The Congress is held annually. Over the four years, the Russian IPO Congress has proved to be a highly professional major event, devoted to strategic and organization issues of IPO issues. The official site of the event is at: www.ipocongress.ru/rus/congress

 


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